pyehouse
11Oct/110

Genius

Any intelligent fool can make things bigger and more complex... It takes a touch of genius - and a lot of courage to move in the opposite direction. -Albert Einstein

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Genius always finds itself a century too early. - Ralph Waldo Emerson

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The man of genius inspires us with a boundless confidence in our own powers. - Ralph Waldo Emerson

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To see things in the seed, that is genius. - Lao Tzu

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Steve Jobs was a genius. No, he did not personally invent everything Apple produced during his tenure. No, he did not even push Apple engineers to directly invent everything they produced. Rather, he was inspire what he saw around him and he used his vision to create products that simply worked and worked simply. Apple products have a reputation, be they hardware or software. To the naysayers and detractors, it centers around form over function, imitation and naive simplicity. To the proponents and fans, it centers around form fitting function, inspiration and naive simplicity. The art is in making what was once complex, simple. Part of making products that appeal to people, not merely to consumers, is making them appealing. The design of Apple products is not simply a marketing ploy, it is one of the defining characteristics. The simplicity of design is not a dumbing down but a purification. That is the genius that Steve Jobs brought to Apple.

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