Any intelligent fool can make things bigger and more complex… It takes a touch of genius – and a lot of courage to move in the opposite direction. -Albert Einstein

Apple – iPod nano with Multi-Touch

12 Key Features Apple iPad Lacks

Ridicule is the tribute paid to the genius by the mediocrities. – Oscar Wilde

Apple Releases iPod

Genius always finds itself a century too early. – Ralph Waldo Emerson

Apple Predicted Siri 24 Years Ago

The man of genius inspires us with a boundless confidence in our own powers. – Ralph Waldo Emerson

Apple – iLife – iMovie

To see things in the seed, that is genius. – Lao Tzu

Apple – OS X

Apple – Safari

Steve Jobs was a genius. No, he did not personally invent everything Apple produced during his tenure. No, he did not even push Apple engineers to directly invent everything they produced. Rather, he was inspire what he saw around him and he used his vision to create products that simply worked and worked simply. Apple products have a reputation, be they hardware or software. To the naysayers and detractors, it centers around form over function, imitation and naive simplicity. To the proponents and fans, it centers around form fitting function, inspiration and naive simplicity. The art is in making what was once complex, simple. Part of making products that appeal to people, not merely to consumers, is making them appealing. The design of Apple products is not simply a marketing ploy, it is one of the defining characteristics. The simplicity of design is not a dumbing down but a purification. That is the genius that Steve Jobs brought to Apple.