The Wall Street Journal, and others, seem to be bummed that Apple announced the iPhone 4S without the expected hoverboard and dishwashing upgrades. Apparently, having a faster processer, faster graphics chip, support for both GSM and CDMA on the same device, more capacity, sharper camera, incredible voice control capability, support for faster downloads via HSPA+ along with an extra letter ‘S’ wasn’t enough.
The fact is that for any other device, the hardware bump from iPhone 4 to iPhone 4S would represent sufficient advances as to warrant a version bump, no sweat. But because of the expectations which Apple has built up around their devices, it is almost inevitable that they can’t keep up with expectations. In the weeks leading up to today’s announcement, blogs and news sites trotted out lede after lede baiting users with tantalizing might-be’s and possible could-have’s. Some were spot on, some missed the mark. Regardless, there was precisely one voice missing from the hype machine. Yep, Apple. Apple made no grand pronouncements other than that it would be about iPhones. There were bits and pieces which we could glean from their activities and from various leaks (perhaps some more astroturfy than others but still) but nothing that set expectations terribly high. Some even surmised that some of the news leaks just prior to today’s Apple announcement were intentionally leaked by Apple in order to lower expectations that were running rampant leading up to the iPhone 4S unveiling. And given how many Debbie Downers are disappointed in the hardware bump, I can hardly blame Apple for wanting to set expectations lower.
Jazzed About the iPhone 4S
To be honest, while I’m appreciative of all of the enhancements, it’s the GSM/CDMA on a single device on top of availability on Sprint that I’m most jazzed about. Because of the support for both cell protocols, the iPhone is being called a world phone, which is now a fair statement. It now means that I can take my phone to whichever carrier I desire to take it to, without having to worry about the hardware inside which tied it to one set of carriers or another. It adds the element of freedom that has been missing with the iPhone since it was first released. And while I haven’t had an opportunity to check for myself, Sprint is known for having lower data and voice plan rates. I don’t know if that will translate to lower rates for iPhone users, but if so, that might apply a little additional downward pressure on fees that have only gone up since the iPhone’s debut. I wasn’t considering myself to be in the market for a phone upgrade but I might take a look at what Sprint will offer and, if it makes sense to do so, make the switch.
Really, there is a lot to love with this upgrade. If you can’t find something that at least piques your interest, you aren’t trying very hard. It seems strange to hear people complaining that they didn’t get the toy they weren’t promised in the first place and instead have to settle for the toy that is still clearly better than what they already have. I suppose, though, that it speaks volumes about the popularity of Apple and what people expect from their design team.